SARAH MAHONEY
Sarah Mahoney is a staff writer for MediaPost. She covers retail, fashion, beauty and apparel, as well as D2C brands and women’s political issues. You can reach Sarah at sarah@mediapost.com.Articles by Sarah All articles by Sarah
- Uglies Takes Upcycling To The Snack Aisle in
CPG Insider on
05/31/2024
The niche potato chip brand is inviting consumers to turn something ugly into something beautiful.
- Monos Tries On Out-Of-Home in
Marketing Daily on
05/30/2024
The luggage manufacturer is expanding its retail presence and shifting its marketing tactics.
- With Beckham And Messi, Adidas' New Spot Reinvents Pressure in
Marketing Daily on
05/30/2024
Rolling into summer's biggest games, the athletic apparel company is introducing the next chapter of its "You Got This" campaign.
- Corporate Brands: Fidelity, Hobby Lobby Soar While Ford, Starbucks Stumble in
Marketing Daily on
05/29/2024
The latest rankings from Harris Poll show how deeply inflation and politics are eroding corporate reputation.
- Abercrombie & Fitch's 5% Secret? A Fully Balanced Funnel in
Retail Insider on
05/29/2024
The retailer just posted the best sales and profits in its history. Execs credit spending throughout the funnel.
- Under Armour's Woes Get Worse in
Marketing Daily on
05/28/2024
Even With CEO Kevin Plank back on board, sales fell another 10%. And better products are 18 months away.
- Petco, Skechers Throwing Biggest Cats-And-Dogs Party in
Marketing Daily on
05/28/2024
To boost adoptions, the retailer's massive block party includes a 7-foot dog bone cake.
- Wayfair Opens First Large-Format Store in
Marketing Daily on
05/24/2024
Look out, Ikea. The ecommerce giant is moving into real-life stores with a big first step.
- In Latest Olympic Push, Nike Releases First Refugee Athlete Ad in
Marketing Daily on
05/23/2024
The company's moving spot focuses on athletes who have lost their flag, country and home.
- Vans Freefall Continues, North Face Struggles in
Marketing Daily on
05/23/2024
VF Corp.'s rough quarter reveals ongoing challenges for its used-to-be-hot brands.
Comments by Sarah All comments by Sarah
- Cacique: Mexican Food Now Outsells Italian
by
Sarah Mahoney
(Marketing Daily on
06/28/2023)
Ah, you mean the headline of the story. I was surprised too, because, well, pizza. But in terms of restaurants, Mexican is biggest percentage: https://brizodata.com/en/mexican-food-is-the-most-popular-ethnic-food-type-in-the-usa-representing-11-percent-of-all-restaurants/And in terms of taste, there's this: https://www.leaders.com/news/business/americans-food-preferences-are-shifting/
- Cacique: Mexican Food Now Outsells Italian
by
Sarah Mahoney
(Marketing Daily on
06/28/2023)
Which claim? I'll track it down.
- Purpose Fails: Most Consumers Can't Name A Brand Making A Difference
by
Sarah Mahoney
(Marketing Daily - Top of the News on
03/21/2023)
Hi James: Sample size is 2,000, and here's a link to the findings. https://insights.gfk.com/bridging-the-purpose-gap
- With Jalen Hurts In Ads, 'Solid' Sales At Columbia Sportswear
by
Sarah Mahoney
(Marketing Daily on
02/06/2023)
Thanks for catching my error.
- Amazon Ends Its Smile Charity Program Due To Low Impact
by
Sarah Mahoney
(Marketing Daily - Top of the News on
01/19/2023)
Oui, that is what the writer meant to say. "C'est gênant," as my high-school French teacher would say. Thanks, and we've fixed the error.
- Sorry, Bert Parks -- Dick's Is Redefining Miss America
by
Sarah Mahoney
(Marketing Daily - Top of the News on
07/28/2021)
Thanks, Kurt, for pointing out my error. I added a correction to credit the late great Johnny Desmond.
- With Sales Blazing, Best Buy Reaches Deeper Into Senior Territory
by
Sarah Mahoney
(Marketing Daily - Top of the News on
06/02/2021)
Thanks for your comment. $150 is indeed the price of the new phone. Perhaps you are thinking of other models, which do cost in the $75 range? The Best Buy and Lively site have more product information.
- Shakeup In Loyalty Land: Hello, Clorox. So Long, Chick-fil-A
by
Sarah Mahoney
(Marketing Daily - Top of the News on
09/23/2020)
I know -- these results are so intriguing. And you can learn more about the methodology here: https://brandkeys.com/faq-2/
- It's Time -- Literally -- To Move On
by
Thom Forbes
(Marketing Daily - Top of the News on
08/31/2020)
Tom, I love this column! And it's been such a pleasure to work with and for you over the years. And I am so impressed with your new business model. We'll miss you, and wish you much luck in the future.
- GE Launches Consumer Web Initiative
by
Sarah Mahoney
(Marketing Daily on
02/25/2010)
http://www.healthymagination.com/
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